��The History Behind Bratz Dolls
Barbie has lengthy been regarded as the gold common of dolls in the toy business, but in 2001, the debut of Bratz dolls by MGA Entertainment produced a correct competitor for Mattel, the maker of Barbies.
Following in Barbie's footsteps, the Bratz line consists of significantly much more than just the dolls alone� it also involves playsets, outfits, a clothes line for girls, DVDs, video games, films, and a 2015 stop-motion web series, to name a few. Over the years, the dolls have earned several toy market awards, including Character Brand License of the Year from Licensing Market Merchandisers Association (LIMA), as effectively as many Toy of the Year and other awards from Family members Enjoyable and the Toy Industry Association (TIA).
Original Bratz Characters
The original Bratz line featured 4 multi-ethnic dolls: Cloe, Sasha, Jade, and Yasmin, all of which have rooted hair that can be combed for play value. The dolls featured over-sized heads, resembling some of the huge-headed, huge-eyed dolls of the 1960s. The dolls are also recognized for getting detailed accessories and playsets, reflecting a cool (and somewhat materialistic) life style. Playsets depicting discos, karaoke, and sushi bars, salons and spas, limousines, retro cafes, and malls are all available.
The original Bratz line featured 4 multi-ethnic dolls: Cloe, Sasha, Jade, and Yasmin, all of which have rooted hair that can be combed for play value. The dolls featured over-sized heads, resembling some of the huge-headed, huge-eyed dolls of the 1960s. The dolls are also recognized for getting detailed accessories and playsets, reflecting a cool (and somewhat materialistic) life style. Playsets depicting discos, karaoke, and sushi bars, salons and spas, limousines, retro cafes, and malls are all available.
Characteristics
Bratz dolls are ten inches tall but have a "chunkier" feel than Barbie dolls, which are 11.5 inches. Pocket-sized "Lil' Bratz" dolls debuted in 2002. A new set of dolls that included the original four, plus the addition of Raya, launched in 2015.
Bratz dolls are ten inches tall but have a "chunkier" feel than Barbie dolls, which are 11.5 inches. Pocket-sized "Lil' Bratz" dolls debuted in 2002. A new set of dolls that included the original four, plus the addition of Raya, launched in 2015.
Bratz dolls are made of two kinds of vinyl: tough vinyl for the head and physique with softer, bendable vinyl for the arms and legs. Bratz dolls also have a special feature that when you alter their shoes, you truly adjust their feet, as the footwear and feet pop off as 1. This certainly is not extremely realistic, but it is enjoyable for play and it does resolve the issue of tiny doll shoes getting lost and vacuumed up all more than the house.
Spin-Off Lines
Following the good results of the original Bratz dolls, two spin-off doll lines debuted. Bratz Babyz featured the original characters as babies, and Bratz Kidz resized the dolls to 6 inches tall. Nonetheless, the Babyz line was criticized by parents for being overly sexualized. The Big Babyz line especially came beneath fire for coming with a garment that strongly resembled a thong, which the company maintained was meant to maintain the dolls skirts from riding up.
Following the good results of the original Bratz dolls, two spin-off doll lines debuted. Bratz Babyz featured the original characters as babies, and Bratz Kidz resized the dolls to 6 inches tall. Nonetheless, the Babyz line was criticized by parents for being overly sexualized. The Big Babyz line especially came beneath fire for coming with a garment that strongly resembled a thong, which the company maintained was meant to maintain the dolls skirts from riding up.
Bratz Boyz Youngsters have been made in 2007 with 4 dolls. The Be-Bratz line in 2007 incorporated a USB important to use to give the doll an on the internet social profile and to play on the web games. The Bratzillaz witch-like Bratz was introduced in 2012.
Controversies
The producer of Barbie dolls, Mattel, and MGA Entertainment have been involved in lawsuits for more than a decade as to regardless of whether Bratz creator Carter Bryant was operating for Mattel when he developed Bratz. After an initial 2008 ruling that awarded the Bratz franchise to Mattel, a Ninth Circuit Court of Appeals reversed the choice in 2010.
The producer of Barbie dolls, Mattel, and MGA Entertainment have been involved in lawsuits for more than a decade as to regardless of whether Bratz creator Carter Bryant was operating for Mattel when he developed Bratz. After an initial 2008 ruling that awarded the Bratz franchise to Mattel, a Ninth Circuit Court of Appeals reversed the choice in 2010.
Bratz dolls are somewhat controversial simply because of their heavy makeup, perceived attitude, and skimpy outfits. The American Psychological Association raised concerns in 2007 about the influence Bratz dolls, amongst others, may well have on the body image and over-sexualization of young girls. The brand has gone by means of a lot of production halts, relaunches, and rebranding in the 2010s. The alter in the physique style of the dolls in 2013 resulted in a substantial drop in sales. The line ceased production in 2016 due to low sales.